Microsoft UET Consent Mode
Microsoft UET Consent mode is available since CookieHub 2.8.8. Make sure you are not using older version as that will cause lost tracking data if you implement the UET Consent mode defaults.
Microsoft Universal Event Tracking (UET) Consent Mode enables advertisers to adjust UET’s behavior based on user consent choices. This ensures compliance with privacy regulations by controlling how cookies are utilized for tracking and advertising purposes.
How It Works
UET Consent Mode uses the ad_storage parameter to manage cookie behavior:
granted: Allows UET to read and write both first and third-party cookies.denied: Prevents UET from reading or writing first-party cookies. Third-party cookies are not written and are only read for fraud and spam detection, not for advertising.
By default, if no setting is specified, UET assumes granted.
Implementing UET Consent Mode with CookieHub
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Set Default Consent State
Add the following script at the top of your website’s
<head>section to set the default consent state todenied:<script> window.uetq = window.uetq || []; window.uetq.push('consent', 'default', { 'ad_storage': 'denied' }); </script> -
Configure CookieHub Settings
- If you’re using Google Tag Manager (GTM) or have disabled Automatic Cookie Blocking for your domain, you can skip this step.
- Otherwise, disable Automatic Cookie Blocking for the Microsoft Ads service to prevent UET requests from being blocked before consent is granted.
- This can be managed in the Cookies & Services tab within your domain’s settings on the CookieHub Dashboard.
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Handling Microsoft Clarity
If your UET implementation includes Microsoft Clarity, ensure that Clarity’s cookies are also controlled based on user consent. Configure Clarity to delay setting cookies until consent is granted.
Integration with IAB TCF
To enable UET to utilize the IAB Transparency and Consent Framework (TCF) v2.0 string:
Add the following script at the top of your website’s <head> section:
<script>
window.uetq = window.uetq || [];
window.uetq.push('config', 'tcf', { 'enabled': true });
</script>This configuration allows UET to read the TCF string and adjust its behavior according to the user’s consent preferences.
Summary
| Feature | Supported |
|---|---|
| UET Consent Mode Integration | ✅ Yes |
| Default Consent State Configuration | ✅ Yes |
| Automatic Cookie Blocking Control | ✅ Yes |
| Microsoft Clarity Cookie Management | ✅ Yes |
| IAB TCF v2.0 Integration | ✅ Yes |