Skip to content
IAB US Privacy (CCPA)

US Privacy Framework

CookieHub employs the US Privacy Framework to facilitate effective communication of "Do Not Sell" preferences to publishers, ensuring that websites are able to uphold user privacy choices as mandated by data protection regulations such as the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA).

What is the IAB's US Privacy Framework?

The US Privacy Framework, established by the Interactive Advertising Bureau (IAB), serves as a comprehensive and standardized set of guidelines designed to address data privacy and user consent in the context of online advertising and data collection. Among its key features, the framework outlines the principles related to the "Do Not Sell" rights, which allow users to opt out of the sale of their personal information to third parties for advertising purposes.