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Cookiehub 2.7

CookieHub 2.7 is now available!

We're always adapting to changes in privacy regulations. In the past few months, we've been hard at work enhancing CookieHub to meet new requirements. This ensures that CookieHub stays up-to-date with industry developments and maintains the highest standards.

Starting January 16th, 2024, Google Ad platforms will implement new rules for displaying ads in the EEA and UK. Publishers must use a Consent Management Platform (CMP) certified by Google and integrated with IAB's Transparency and Consent Framework (TCF). Failure to comply will result in Google Ad platforms displaying limited non-personalized ads as a fallback.

CookieHub is proud to be a Google certified Consent Management Platform (CMP), showcasing our commitment to top-tier privacy and regulatory compliance. This certification ensures seamless integration with Google Ad platforms, empowering publishers to confidently manage user consent in accordance with industry-leading standards.

Additionally, Google has introduced Consent Mode v2 to fulfill the requirements of the new Digital Markets Act (DMA) (opens in a new tab). To continue using Google advertising products (e.g., remarketing) in the EEA, the new Consent Mode v2 must be implemented, and users must adhere to Google's EU user consent policy (opens in a new tab). If Google Consent Mode v2 isn't implemented by March 2024, you won't be able to use Google advertising products for users in the EEA, including Google Ads, Floodlight, and Display campaigns, which will significantly impact the measurements and performance of campaigns.

Timeline

  • January 16th 2024: Publishers and developers using Google AdSense, Ad Manager, or AdMob will be required to use a Consent Management Platform (CMP) that has been certified by Google and has integrated with the IAB's Transparency and Consent Framework (TCF) when serving ads to users in the European Economic Area or the UK.

  • March 2024: Google consent mode v2 must be implemented to engage in personalized advertising, such as remarketing.

What is Consent mode v2?

Consent Mode facilitates the communication of your users' cookie or app identifier consent status to Google, enabling tags to adjust their behavior and respect users' choices.

This feature collaborates with Consent Management Platforms (CMPs) like CookieHub to obtain visitor consent. Consent Mode seamlessly integrates with your cookie banner or widget, dynamically adjusting the behavior of Analytics, Ads, and third-party tags responsible for creating or reading cookies based on your users' consent choices.

Consent Mode v2 provides granular user consent and introduces two additional parameters. One parameter allows users to consent to the transmission of their data to Google for advertising purposes, while the other pertains to consent for personalized advertising.

What is IAB Transparency and Consent Framework (TCF) 2.2?

The Transparency and Consent Framework (TCF) was conceived to facilitate compliance with the European Union's General Data Protection Regulation (GDPR) and ePrivacy Directive (ePD) for all stakeholders involved in digital advertising and targeted content delivery. It addresses the processing, access, and storage of personal information on users' devices.

TCF 2.2 stands as the most recent version of the framework, encompassing refinements and updates aimed at addressing evolving privacy concerns and regulatory developments.

What's new in CookieHub 2.7?

  • IAB TCF 2.1 has been deprecated.
  • IAB TCF 2.2 is now available, featuring Google's Additional Consent mode.
  • Google Consent Mode v2 has been implemented with support for the new ad_user_data and ad_personalization properties.
  • The Google Tag Manager template has been updated to accommodate the new Consent Mode v2 properties.
  • The default description text for the marketing category has been updated to align with the requirements of Google's EU user consent policy.

Other minor updates and enhancements are listed in the change log.

What are the next steps?

If you are currently using CookieHub, follow these steps to update to the latest version and activate IAB TCF 2.2 and/or Google consent mode v2.

  1. Log in to the CookieHub dashboard (opens in a new tab).
  2. Select the domain name that you wish to upgrade.
  3. Click the "Update to 2.7.0" button.
  4. In the pop-up dialog, click the "Upgrade" button.
  5. Finally, click the "Publish pending changes" button at the top to deploy the updated version.

Consent mode v2

If you use Google Analytics and/or Google Ads for personalized advertising, including remarketing, follow these steps to enable Consent mode v2. Please note that the steps required are different depending on how CookieHub was implemented.

HTML/javascript implementation code

  1. In the CookieHub dashboard, go to the "My domains" section and click on the desired domain for editing.
  2. Navigate to the "Settings" tab.
  3. Ensure the "Google Consent Mode" option is enabled in General settings. If not, click "Save & publish" to deploy the changes.
  4. Click the "Implementation" tab.
  5. Select "Manually insert the code"
  6. Copy the production code and replace your current CookieHub implementation code the new one.

If you don't use the default description text for the marketing category, update it to comply with Google's EU user consent policy:

  1. Click the "Content" tab.
  2. Select "Categories" in the left menu.
  3. If the "Marketing cookies (description)" doesn't match the default value, update it to align with Google's EU user consent policy or clear the text field to reset to the default version.
  4. If you updated the description, scroll to the top and click "Save & publish" to deploy the changes.

Wordpress plugin

  1. In the CookieHub dashboard, go to the "My domains" section and click on the desired domain for editing.
  2. Navigate to the "Settings" tab.
  3. Ensure the "Google Consent Mode" option is enabled in General settings. If not, click "Save & publish" to deploy the changes.
  4. Make sure you have the latest version of the CookieHub wordpress plugin installed.
  5. Go to the CookieHub wordpress plugin settings from the Wordpress admin panel (Settings -> CookieHub)
  6. Click the "Advanced Settings" tab and enable "Consent mode v2".

If you don't use the default description text for the marketing category, update it to comply with Google's EU user consent policy:

  1. In the CookieHub dashboard, go to the "My domains" section and click on the desired domain for editing.
  2. Click the "Content" tab.
  3. Select "Categories" in the left menu.
  4. If the "Marketing cookies (description)" doesn't match the default value, update it to align with Google's EU user consent policy or clear the text field to reset to the default version.
  5. If you updated the description, scroll to the top and click "Save & publish" to deploy the changes.

Google Tag Manager

If you're already using the Google Tag Manager template, follow these steps to activate the new consent mode v2 properties:

  1. Click the "Implementation" tab.
  2. Select "Google Tag Manager"
  3. Download the personalized Google Tag Manager template by clicking "Download the CookieHub template (cookiehub-gtm.json)"
  4. Open your tag manager container from the Google Tag Manager administration panel (opens in a new tab).
  5. Click "Admin" from the top menu.
  6. Select "Import Container"
  7. Click "Choose container file" and select the previously downloaded file.
  8. In the "Choose workspace" section, select "Existing" and then choose "Default Workspace"
  9. In the "Choose an import option," select "Merge"
  10. Click "Confirm"
  11. Finally, click "Submit" in the top right corner to publish the changes.

IAB TCF 2.2

If you are showing ads on your website using Google AdSense, Ad Manager, or AdMob you will have to activate IAB TCF 2.2 for either all visitors or visitors from the EEA. Follow these instructions to activate TCF 2.2:

  1. Ensure you have an active CookieHub Business or CookieHub Enterprise subscription for the domain name. Note that IAB TCF 2.2 is not available in the free CookieHub Starter and CookieHub Basic subscription plans.
  2. In the CookieHub dashboard, navigate to the "My domains" section and click on the specific domain you want to edit.
  3. Go to the "Settings" tab.
  4. Click the "Regional settings" link in the left menu to access "Regional settings & Policy frameworks."
  5. From the "Policy framework" dropdown, choose "IAB TCF 2.2" for the desired region. If you only want to use TCF 2.2 for visitors from the EEA, modify the policy framework for the Europe region or create a new region by clicking "Add new region."
  6. Click the "Customize" button next to the region where you selected IAB TCF 2.2 as the policy framework.
  7. From the Vendor list dropdown, select "IAB GVL 3 & Google ATP," which includes vendors from the IAB Global vendor list and Google Additional Technology Providers.
  8. Click "Save & Close."
  9. Finally, click "Save & publish" to deploy the updated version.